?What are the most important rules of Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

In our previous article, we talked about the most important SEO criteria for writing an article, which are in short good content,

exclusive and visual content, simple template, website safety, and the use of synonyms

In this article, we will complete the most important criteria and rules for Search Engine Optimization (SEO):

8) Linking to trusted sites

When you link to trusted sites that have a high degree of credibility and trust in the search engine,

the engine adds your article to the same category and increases trust in your site.

The goal is not, as some do, to hide links to similar articles so that there is only your site and you will

not be able to do that, but the idea is to provide him with information with complete sincerity and only then

will you be rewarded with increased confidence in your article and your site, and then in everything that is presented if you advance

more forward in Improve user experience.

Hyperlinks are the basic rule of the Internet.

Search engines want to know that you are well connected with the rest of the sites on the Internet.

Many people make the mistake of focusing on looking for backlinks, that is,

making other sites promote their site or page by posting the link to this page on different sites.

They forget the importance of adding hyperlinks in their own content too.

Keep in mind that adding hyperlinks to your page is just as important as posting your website link to other sites,

and plays an important role in improving your visibility in search results.

Here are some tips for adding hyperlinks to your page when writing Search Engine Optimization (SEO) compatible content:

▪️1 Add links related to the content you provide in the first part of the article (page).

▪️2 Add links to similar pages between approximately every 120 words.

▪️3 You can add links either to other pages of your site (Internal Links) or to another site (External Links).

▪️4 Use appropriate words to express hyperlinks, which is known as Anchor Text, that is, the text on which the link is placed,

and when you click on it, you move to a new page or site.

9) The rule of internal linking between articles

As you mentioned in your article to link an article from one of the trusted sites, it is a condition of SEO

that you link internally between articles close to the idea of the current article, and in this way

you will help search engine spiders to move from one article to another within your site.

It will help visitors get more information related to their search topic, and this linking will transfer trust from one page to another over time,

thus constantly increasing the confidence of search engines in your site, and thus more advanced results.

Add social networking buttons.

If the visitor likes your site, he will not hesitate to share the article on social networks with his friends,

and these posts are one of the signals to search engines that the visitor likes the article, so it increases,

even by a small amount, the engines’ confidence in your site, as well as visits from social networking sites,

and this is a good, and if you do not use buttons Social networking You’re missing out on that little progress.

Other factors related to the site:

• Website Objective and Search Engine Optimization (SEO)

It’s important to know the user’s intent, but before you do that, you first need to define the main goal

of your website so you can create a proper SEO plan.

Internet sites vary, so take the time to understand the main goal of your website

(or the site you’re tasked with optimizing for search engines).

Knowing this will not only help you figure out which Search Engine Optimization (SEO)

strategies are right for you, but it will also enable you to identify key negotiation points with employers or other SEO administrators in the site.

Start by asking yourself: What KPIs should I measure to see how well my SEO strategy worked? Here are some of the most popular performance indicators you can adopt:

website sales figures.

1) Number of downloads.

2) Numbers of new registrants on the site.

3) Number of applications received.

4) Received phone calls.

There are many other indicators that you can put that vary according to the website and its nature,

and here is the concept of the smart performance indicators methodology, but be careful!

Don’t make it a primary goal for you to increase traffic to your site or rank high on the search results page.

Yes, you may be surprised! After all, you seek SEO in order to raise your site’s ranking and increase the number of visitors to it. That may be true, but high ranking or visitor count is only a way to achieve the site’s primary goal.

Always set a goal for your website, and then use SEO techniques to achieve this goal and not the other way around

Optimizing your site for search engines may seem like a difficult task, but you should know

that search engines actually want you to succeed, and they will help you do that too.

As it offers webmasters many web management tools or what is known as Webmaster Tools, and attaches these

tools with a comprehensive guide on how to use and the best ways to achieve the best results.

Although these tools are different and varied, they all follow a key rule:

don’t try to fool search engines, and instead do your best to offer your users a great online experience.

By following the general guidelines and achieving user intent.

Here are the guidelines for managing sites from various search engines:

1- Google Webmaster Guidelines

Key principles: Create your pages for users, not search engines.

Don’t fool your website users.

Avoid resorting to tricks and devious ways to improve your ranking on the search results page.

Before you do anything, ask yourself: “Does this benefit my visitors?” and “Would I do this if there were no search engines?”

Avoid the following:

Programmatically generated content.

Link Scheme: Using links illegally to manipulate numbers and rank results on the search page.

Create web pages with little or no content or non-original content (copied from other sites).

Content faking (the content shown to Crawlers is different from that shown to users).

Hidden texts and links.

Doorway Pages:

They are web pages that are specifically designed to achieve high numbers in a particular search

and then divert this traffic to your own site.

It is worth noting that the SERP features in the Google search engine are completely normal (unpaid),

some of which are affected by SEO techniques, while others have nothing to do with search engine optimization techniques.

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